Awarded Best of '08 Award & Award of Excellence from the ASAI: Jefferson Hall Library, United States Military Academy at West Point.

We get buildings built! A message to Architects.

Why Architects don't want a polished rendering...
They are afraid to commit to a design when in the future they know it will be refined. They're afraid that a client will not understand the changes. This is why some opt for a loose rendering which implies that one will not notice the details.

Why this is a problem? A rendering is used to convince the public that your building should get built. They have 2 basic options when looking at a new project, either accept it or reject it. If they look at a rendering that seems 'un-commital' they may conclude that the Architect isn't sure, so why should they be sure about the project.

Why a finished rendering gets projects built: It's simple, when a rendering presents itself as 'not hiding anything' it is perceived as being honest and straightforward. Also the public at large will be able to relate to something which reflects 'real life' better than something that looks more like 'art'. If the rendering is finished and polished, it will leave a positive impression of the project in the observers mind.

Why a finished rendering means the Architect will be able to make changes and will get their building built: This is simple too, first the Architect will not be able to make changes if the public doesn't support their project as there will be no project to work on and second, by presenting yourself in a confident way you will instill confidence in the public. The ultimate goal is to get your project built, not engage the public in the design process as that is your job. The Architect is the leader when it comes to designing buildings.

Take a look at West Point's Jefferson Hall Library to see what I am taking about. Above you can see the first rendering that convinced everyone that having a library was the right thing to do. In the second rendering below you can see the final design.

You as Architect should focus on the design to make a great building. I as renderer will focus on creating a positive image that the public will relate to in a positive way. While my prices may be a little more than others, it is my ability to help Architects get their projects built by bridging the gap between a concept and the public that makes for a successful built building. It is my expertise that you are paying for and my nearly 30 years of experience as an artist and architect that has taught me exactly how to achieve that 'je-ne-sais-quoi' that regular people identify with. This is why every rendering you see at The Drawing Studio has a particular feel to them which captures the spirit of the building type, building design and contextual influences.

Nicholas Buccalo, Principal, The Drawing Studio

Here is the built project:

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HIGHLIGHTS:
Find more photos like this on The Drawing Studio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .